Saturday, December 19, 2009

Not Yet Free

Dig another rad video by revolutionary hip hop group, the Coup, circa 1993. Back when this video was made independent labels were just being bought up by the major record companies.
Recently I read an interview with "Boots" Riley on record labels using revolutionary groups to gain credibility. Based on the work I did this packet, in looking at the relationship between corporate media and hip hop-- once both parties enter into a contract together the potential for the music to lend itself to a movement decreases exponentially. The needs of the corporation direct what the corporation can and cannot sell for the artist. The sole purpose for the existence of the corporation lies in increasing the profits of its shareholders.

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